The cloud holds tremendous potential to help small businesses grow in some expected and possibly unexpected ways.  Many of us are aware that the cloud can be an equalizer of sorts, unlocking historically cost-prohibitive services and infrastructure for businesses of any size.

But now we also know that the cloud is not only helping businesses get work done, but also creating work opportunities.

According to a new study conducted by IDC research for Microsoft, the cloud is helping revive the economy across the globe. The Microsoft study predicts businesses’ increased revenues from cloud enablement could reach $1.1 trillion a year by 2015. Because cloud computing frees up organizations from routine IT activities like synching disparate devices and software and allows employees to focus on more strategic, innovative and revenue-generating work.

The Microsoft study explains that this IT innovation leads to systemic efficiencies and innovations, not simply isolated benefits for the  IT department. As a result, businesses that use the cloud are generating a tremendous amount of new revenue. 

In addition, the cloud creates more jobs—lots of them.  According to the study, nearly 14 million new jobs worldwide will have been created as a result of cloud computing by the end of 2015. These anticipated increases in revenue and jobs are huge advantages for businesses large and small. More dollars will be available for hiring people to work in sales, finance, production, marketing and other critical areas.

And in case you’re assuming the bulk of these 14 million new jobs will be within large enterprise, the study predicts that these jobs will be evenly split between smaller companies with fewer than 500 employees and large companies of more than 500 employees. If you are interested in more information on the cloud’s impact on revenue and jobs, take a look at the Microsoft study here. The cloud reveals huge opportunities for new jobs and revenue regardless of your business size.

About the Author(s)

Cindy Bates

Cindy Bates is the vice president of the U.S. Small- and Mid-Sized Business (SMB) Organization at Microsoft. Cindy and her team serve millions of SMB's in the U.S., helping them start, grow and thrive by utilizing today’s powerful and affordable technologies.

Vice President, Microsoft SMB
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