The small business landscape is continually changing. In order to have a successful business, small business owners and entrepreneurs have to stay to up-to-date with current industry trends. In the SCORE Small Business Success Podcast "Best New Business Ideas for Entrepreneurs" Jessica Lawrence, Executive Director of NY Tech Meetup, the largest meetup in the world, gives business tips to entrepreneurs and new small business owners.
When it comes to small business misconceptions, Jessica says the idea that "small businesses are just businesses waiting to get big' is not necessarily true, 'I think there are more and more businesses deciding to do what makes sense in terms of the culture they want to create for their employees and they type of service they want to provide to their customers.'"
Below are four business tips Jessica gives for creating a thriving small business.
Attracting the Right Employee
When it comes to attracting the right employee for your small business, it is important to make sure they fit well into your company culture. "There is no one-size fits all organizational structure, culture or set of values," says Jessica. When a company is looking to hire people, it's important to make sure the small business has a strong sense of what their culture is and who they are as a company. Your company culture should be something that continues to build the vision of the organization. Having a clear sense of why your company exists, really helps with attracting the the right employee.
Having a Home on the Internet
“People don’t use yellow pages anymore, people are turning to Google and other search engines,” says Jessica. People are primarily searching for businesses and the service or product they can provide, online or on their mobile devices. Taking time out to have a mobile friendly website is one of the best things you can do for your business. This simple step allows for potential customers to find you more easily.
Managing Your Workload
No matter the size of your business, the work load can be the same or even more than a larger business because not has many people are helping you. Jessica recommends taking advantage of freelancers to help with weekly or monthly tasks. Not only will you have more time to work on other items, but allowing someone who is an expert in that field allows for that task to be completed more efficiently.
Understanding Productivity Habits
Every business and its employees all work very differently and not all of them need an actual office. "If you are getting an office, think about why, a lot of times people have physical spaces because it is a habit," says Jessica. Understanding your employees, how they work, and if your business has a focus on team collaboration should be the determining factors if your business needs an office space.
Solidifying your companies culture, having a website that enables customers to find your more easily, learning how to manage your workload, and understanding your employees productivity habits can benefit your small business greatly.
Want to learn more effective business ideas for your small business? Listen to the full podcast of "Best New Business Ideas for Entrepreneurs."
Interested in learning more ways innovate ways to help your small business grow? Check out SCORE’s Innovation resources page!