Leadership Tip


Aurico Reports

Joel Goldberg, Founder and CEO; Ben Goldberg, President
Arlington Heights, IL
SCORE Mentors
Leo Dietlin, Don Crossett, Jerry Hicks, Jay Rowell




The Company:

Launched in 1991 from founder Joel Goldberg’s spare bedroom, today Aurico Reports, Inc., provides a comprehensive array of in-depth background screening, drug testing, assessment tools and related resources that help companies find and retain high-quality employees. By partnering with an organization’s Human Resources department, they increase their clients’ efficiency, lower recruitment costs and improve organizational performance.

The Challenge:

In 2009, Aurico had grown to a thriving regional background screening company. “We had an excellent product, management team and employee base, and wanted to scale the business,” says Ben Goldberg, Joel’s son and Aurico’s president. “We looked to SCORE to help us analyze the market and put together a business plan and a marketing plan that would position Aurico for exponential growth.”

The Solution:

SCORE mentors Leo Dietlin, Don Crossett, Jerry Hicks and Jay Rowell helped Aurico identify a succession strategy, put together financial plans and business plans, select a data center and rebrand to reposition the business from a regional to a national player.

“SCORE helped us put together a business plan and set 30-day, 90-day, one-year and five-year goals,” Ben says. “By putting those planning pieces in place, we’re able to hold ourselves accountable to make sure that we have measured progress toward those goals.

“Having SCORE’s seasoned experience to draw from has been extremely valuable,” Ben adds. “For example, when we started working with SCORE, we had IT people on staff, but none of them had ever identified, selected and transitioned into a high-end data center. SCORE brought in a former CIO of a big IT company [who] had a lot of good tools for us. We run a call center; SCORE connected us with an executive who’d been part of a call center and gave us feedback.”

Promoting from within and providing continuous employee development is part of Aurico’s culture. “SCORE helped us evaluate up-and-coming employees that we could train, develop and mentor to become members of the management team,” says Ben.

The Results:

In 2011, Aurico made the Inc. 5000 list of the nation’s fastest-growing privately held small businesses, and has continued to climb higher on the list every year since. The company has received multiple awards and honors, including the 2014 Torch Award from the Better Business Bureau for business ethics and the 2012 Outstanding Veteran-Owned Small Business Award from SCORE, and was ranked in the top five best background screening companies in the nation by HRO Today magazine.

Now NAPBS accredited and ISO 9001:2008 certified, Aurico has 110 employees and 3,500 clients nationwide, with a 97 percent client retention rate. As Aurico tackles its next major goal—international expansion—Ben continues to use SCORE as a sounding board. “SCORE is a great tool for me to sit down with, talk about what I’m running into and what they can do to help.”

Mass Mutual is not associated with, and does not endorse, the business featured.​